services
What I Do
I offer a suite of strategic communications offerings, customized to generate actionable, measurable results.
I also can serve as a temporary or fractional member of your internal communications team as well as audit and streamline your communications operations.
industry experience
Consumer Packaged Goods (CPG)
Food and Beverage
Healthcare/Medical
Technology/e-Commerce
Retail/Grocery
Beauty/Fitness
Green Tech
Education/Not-for-Profit
Telecommunications
Associations (B2B)
communications strategy
- Audience/topic/industry analysis
- Content analysis
- Content strategy and concepting
- Audience journey mapping
- Branding
- Messaging framework
- Channel development
- Message amplification
A GOOD FIT FOR YOU IF:
- You're ready to implement a research-supported strategy
- You need a revamp of your current communications plan
- You are launching a new product or rebrand and need help standing out
- You are expanding your target audience
- You are an agency or organization short on strategic communications resources
services can include:
change management
- Gap assignments (communications, public relations)
- CMO/CCO fractional assignments
- In-house training
- Internal Stakeholder management and support
- Communications/marketing plan audits
- One-off project managements
- Agency partner liasion
A GOOD FIT FOR YOU IF:
- You are a start up or small business ready to create a launch plan
- Your communications team is down a person or two (paternity/maternity leave, FML, open position)
- You need c-suite level communications support but are not sure if you're ready to commit to a full-time position
- You are looking for ways to modernize or integrate your communications strategy
- You've hired an outside agency and need someone with agency experience to help you and your team get the most out of the relationship
services can include:
marketing integration
- Cross-channel user experience (UX) analysis (includes digital, social, experiential, media relations and influence)
- Sales and training materials
- Cross-marketing function integration
A GOOD FIT FOR YOU IF:
- You know your user experience across all of your touch points is disjointed or lacking in calls-to-action that convert to a specific behavior or sales
- You need materials that support outside departments to ensure message continuity
- You need to ensure your sales team's materials capture your communications strategy
- You need to train and introduce your new communications and/or content strategy to your entire organization, up to and including managing content, media and thought leadership requests, to make sure everyone is on the same page
services can include:
more questions?
Sky's the limit
Let's schedule a call and talk through what you might need.
CONNECT
elsewhere:
The baseline bonafides
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recent posts
Though I generally try to stay away from too much "thought leadership" or pontificating - you'll never catch me calling myself a "maven" - but once in a while something will strike my fancy enough to expound on an article, trend or opportunity within the marketplace.
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